HUT DOG catering + events had the honour of collaborating with Jaegermeister, the renowned herbal liqueur brand, for an extraordinary brand activation event titled Club No. 56. This exclusive series of Berlin-style warehouse parties unfolded across four locations, creating a unique experience that seamlessly blended full-service catering, custom bar design and build, liquor licensing, and captivating elements such as bearded cross-dresser, live tattoo artists, and Berlin-based DJs.

Client’s Needs: Jaegermeister envisioned an unparalleled brand activation experience that showcased their distinctive liqueur and immersed guests in the vibrant atmosphere of Berlin’s warehouse party scene. The event needed to be an exclusive club series, each instalment titled Club No. 56, featuring Berlin DJs, bearded cross-dressers, live tattoo artists, and a culinary and beverage experience harmonising with the brand.

Our Solution: HUT DOG catering + events crafted an extraordinary solution that brought Jaegermeister’s vision to life:

Full-Service Catering

Our team created a menu tailored to the Berlin warehouse party theme, offering gourmet delights harmonising with the electrifying atmosphere.

Custom Bar Design and Build

Collaborating closely with Jaegermeister, we designed and built custom bars that served as functional beverage stations and incorporated iconic Jaegermeister visuals, enhancing the overall brand presence.

Liquor Licensing

Our team handled all aspects of liquor licensing, ensuring that each Club No. 56 event complied with regulatory requirements, allowing guests to enjoy Jaegermeister responsibly and legally.

Execution: Executing an event series across four locations required extensive planning and flawless execution. HUT DOG catering + events coordinated each element, ensuring that the food, beverage, and all needed equipment merged cohesively at every Club No. 56 party.

Result: The Club No. 56 Berlin-Style Warehouse Series became a legendary chapter in Jaegermeister’s brand history. Each event left a mark on attendees, offering an immersive experience that perfectly captured the essence of Berlin’s warehouse parties. The integration of Berlin DJs, bearded cross-dressers, and live tattoo artists added an extra layer of excitement and authenticity to the brand activation.

Conclusion: The Club No. 56 Berlin-Style Warehouse Series displays HUT DOG catering + events’ ability to execute complex and immersive brand activation events. By seamlessly blending food, beverage, and thematic elements, we delivered an experience transporting guests to the heart of Berlin’s vibrant nightlife, leaving an enduring impact.